What Is Online Consumer Panels America (O.C.P.A.)?
Online Consumer Panels America is an American based consulting firm. We specialize in product testing and product development work. We work with both At-Home Product testers as well as large national companies.
We design and conduct At-Home Product tests throughout the United States and provide user feedback directly to companies.
Become an At-Home Product Tester with O.C.P.A. Today!
We provide companies with instant access to the feedback from our hand selected At-Home Product Testers. Our Product testers work from home, and test a wide array or products from companies.
If a company requires either a fast turnaround or real time feedback on product testing, we offer in-home usage testing with online survey completion.
Online Consumer Panels America offers different In-Home Usage Tests (IHUT) options designed to address both information and budget needs of the client. We offer access to our local consumer panels to allow for controlled access and a closer touchpoint with participants.
Product Testing Explained
Understanding how your consumer responds to your product in a normal usage setting is critical to the overall success of your new product.
In Home Usage Testing, commonly shortened to IHUT, is a cost-effective and practical way to test your product with real and targeted consumers before moving forward with a full-fledged product launch. Usability, satisfaction, brand communication, usage behavior, and potential product improvements are assessed quickly to optimize your product or design before market launch.
Connecting with Online Consumer Panels America proprietary panelists is a gateway into the consumer mindset and can assure your team of a successful new product launch or communications campaign and ongoing feedback with opportunities to build brand loyalty.
If you conduct hundreds of product tests per year, then it may make sense to consider building a private product testing panel, consisting of category users and your customers. We have the staff, software, and systems to build and operate online panels to support product testing, sensory research, and in-home usage testing.
Get in touch with us for a free consultation to help you design an efficient and cost effective In-Home Usage Test (IHUT) to further develop your product and reach a wider market.
Our Advantage
Participants are highly screened to meet your needs for the project. Our focus group recruiters follow a very specialized process to ensure that persons meet the exact requirements for participation and are committed to and prepared for In-Home product tests. Participants enrolled for a particular study are also re-screened by management for quality assurance. Participants in product testing are screened to ensure that the product is one that they qualify to test and that have a balance of demographics and attitudes.
Online Consumer Panels America provides reduced costs and continuous feedback, which result in better decision-making capabilities and greater brand intelligence. Easily recruit and identify target consumers with a simple process in place to execute In-Home usage testing.
Our Past Clients In 2020
